Browsing: Branding
Casual gamers are attractive audience for brands
Marketers that are interested in connecting with gamers may benefit from expanding their efforts to…
I was saved by my personal brand
Like many people, when the coronavirus crisis hit, my business tanked. And then on top…
The strongest strategy is collective
To be able to sit and ponder, to focus and compose words and thoughts on…
The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
Why We All Need a Personal Website – Plus Practical Tips for How to Build One
Building and maintaining a personal website is good for you, your data, and your career.…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
Gartner: CMOs prioritize brand strategy amid pandemic-related budget cuts
Dive Brief: Chief marketing officers for the first time are prioritizing brand strategy ahead of…