Browsing: Branding
The risks and rewards of humour in COVID-19
Humour hasn’t been the first option for most brands approaching their communications at this time,…
How 3 CPG Companies Invigorated Their Brands Through Plastic Neutrality
The Plastic Neutral Certification enabled these brands to immediately address the growing concerns of their…
Three lessons from the most effective campaigns
The COVID-19 pandemic has seen brands attempt to shift emphasis from simply selling a product…
How Gary Vee, Mark Cuban, and Arianna Huffington Build Their Brand
Many CEOs and entrepreneurs still have their hesitations on whether or not to have a personal account…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Five surprising ideas about building your personal brand in a time of crisis
A few years ago, I wrote a book called KNOWN: The handbook for building and unleashing…
How to Spot a Fake
Rolex One of the biggest giveaways that you’re dealing with a fake Rolex is that…
Brands look to VR e-commerce to replace the in-store experience
Once an omnichannel experiment for a handful of innovation-focused brands, VR e-commerce is now seeing…
Kioxia walking the walk on doing good during trying times: Distributing Free Health Packs in UAE
These are trying times. And people, purpose, planet is the need of the hour. A small example…
Thriving on Value
Why Thrive Market is a good alternative to Amazon for grocery delivery Since its launch…