Browsing: Branding
AI Fuels New Brand-Safety Worries, and Would-Be Solutions, for Marketers
Tools like ChatGPT could complicate marketers’ ability to scrutinize online content. Some firms say the…
LG Electronics’ Renewed Brand Identity Spreads a Message of Optimism
LG Electronics unveils ‘Life’s Good’ campaign globally, embarking on various ‘brand reinvent initiatives in partnership…
4 brands that are resonating with Gen Z
To catch Gen Z’s interest, brands need to understand how the generation eats, drinks, shops,…
Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow
Brands of all kinds that want to appear authentic must show consumers a genuine investment…
Hotel Re-Brandings Are Risky – Here’s How Strawberry’s CEO Makes the Case
Skift Take Nordic Choice Hotels has rebranded to Strawberry as it tries to break free…
” Ready to be a Contrarian? “
Dick Fosbury was a contrarian. You may not have heard of him, but if you’ve ever watched…
BrandBar: Celebrating Iconic Brands
A spirited congregation of brand owners and brand lovers, coming together in eclectic settings to…
Beyond Love Potion #9: How to engineer a path to brand love
The Shipyard’s Lance Porigow offers an 8-step process of how you can engineer brand love…
X CEO Yaccarino talks evolution of Twitter brand
CEO claims X, formerly Twitter, is close to ‘break even’ X CEO Linda Yaccarino claims that the company…
Glassdoor expands to challenge LinkedIn’s professional communication dominance
An established anonymity platform is giving networking a go, diversifying functionality and revitalising visuals as…