Browsing: Branding
The Time Is Now for Brands to Lead with Higher Values
It’s during moments of great difficulty that our authentic selves shine through — and the…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Helping Brands Bridge The Gender Gap
As global expectations around gender equality shift, brands need to act fast to remain relevant.…
What is a brand’s role in a time of crisis?
COVID-19 is unlike anything most of us have had to face in our lifetimes but…
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Garrett Mehrguth thinks about search engine optimization (SEO) a bit differently. He focuses not just on…
Nike’s four-phase COVID-19 response strategy
Nike, the sporting-goods manufacturer, is pursuing a four-stage approach as it responds to COVID-19 and…
8 Principles For Humanistic Leadership
Real leadership is value-driven, based on principles such as humility, accountability, positivity, and love. Here…
‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…
Brands in a pandemic world: insights from Kantar’s COVID-19 Barometer
New research from Kantar uncovers how people’s media habits, attitudes and expectations can guide brands’…