Browsing: Branding
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as…
Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them
Kraft-Heinz, KFC, Under Armour, Netflix, Prada, and many more brands are stepping up their public…
Drinks brands switch to making hand sanitiser
One of the many negative aspects of the coronavirus pandemic is the anti-social behaviour it…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
PAPER COMPANY STAMPED REBRAND WITH HUMOR, COMMITMENT TO CUSTOMERS
Empowering employees, says Case Paper’s CMO, helps company to exceed consumer expectations In his 20s,…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…