Browsing: Branding
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
The Sustainability Imperative: why brands need to care about climate change
Climate change is on the agenda as never before. MediaCom’s Pauline Robson calls for the…
Applying the theory of planned behaviour
There are many reasons why people fail to take actions they know they should, like…
Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced
After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
Five Best Brands For The Canna-Curious
From tea to dark chocolate-covered espresso beans, these cannabis products will convert you. Your curiosity…