Browsing: Branding
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…
William Grant rethinks the whisky category
Scottish distiller William Grant successfully appealed to a non-traditional audience of younger, tech-savvy drinkers with…
How ‘non-destination’ brands can win after shopping festivals
The best deals have gone and the big-ticket items have been snapped up, but brands…
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Amazon Doesn’t Favor Its Own Brands—Except When It Does
The company told House investigators that it ‘gates’ its own private-label products. Here’s why that…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Netflix’s ‘Broken’ covers the tangled mess behind Juul, Ikea, and more of your favorite brands
From vaping to counterfeit makeup, ‘Broken’ explores the surprising stories beneath some of the world’s…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…