Browsing: Branding
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is…
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
Personal Branding Trends That Should Be on Your Radar in 2020
Every entrepreneur knows that personal branding is a necessity, but many fail to do it…
How synesthetic marketing can boost brands
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…