Browsing: Branding
A redefinition of customer-centricity
To be successful in future, brands will need to ditch long-held and generic demographic segmentation…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
How brands are injecting creativity into digital
Digital channels are often looked upon as a world of metrics and short-term thinking, but…
Senior business leaders lack confidence in building brands
Despite the evidence that brand building helps create value over the long term, new research…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
No Brand Is ‘Too Boring’ For Social: 3 Examples
No Brand Is ‘Too Boring’ For Social: 3 Examples It happens nearly every time I…
Ikea is transitioning its print catalog to Pinterest
Startup brands may be getting into the physical catalog business, but Ikea — known for its…
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…