Browsing: Branding
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
THE GAME OF THRONES STARBUCKS CUP: WHAT’S INSIDE?
IN CASE YOU missed in last night’s episode—or haven’t been on #GoT Twitter today—someone seems to…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of…
Brands can tap sensory power from tangible brand assets
Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…