Browsing: Branding
How Memes Help And Hurt Brands: Maximizing The Upside And Minimizing The Downside
Memes, have become one of the hottest communication forms for Millennials. Generally containing amusing or…
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
Ellen Baron on brand health, customer emotion and brand development research
– Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…