Browsing: Branding
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
How brand humility can help drive success
As you’re brainstorming a new content marketing campaign, the word “humble” may not come to…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
THIS NEW WATER BRAND WILL GET YOU BUZZED
Pura Still capitalizes on the spiked seltzer trend, without the bubbles A beer marketer is…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
An Exceedingly Good Solution: Looking back on 30 years of Brand Valuation
How to measure the true value of a brand? Back in 1988, we developed a…