Browsing: Branding
Why competitive gaming is the next big opportunity for brands
When we think of esports, we picture filled arenas with flashing lights and big viewer…
Four lessons in praise of storytelling
Many winning case studies in this year’s WARC Prize for Asian Strategy told remarkable stories…
How a Four Loko Co-Founder Became the Leader of a Plant-Based Protein Beverage Brand
Chris Hunter helped come up with the controversial caffeinated alcoholic drink. Now he’s the CEO…
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…
HOW CONSUMER BRANDS ARE LEVERAGING AI
AI can help predict the best way to reach customers. The consumer goods market is…
Make it Cuter—and More Branding Lessons From the Weird and Wonderful World of Japanese Mascot Design
If the Olympics are the biggest sporting competition in the world, then yuru-chara is the…
All Hail the Brand Dinosaurs
Redefining & embracing the presence of established brands Startups are driving innovation. They’re the best…
How we can restore consumer trust in brands
The loss of consumer trust is a huge threat to brands. As our economy undergoes…
Brands need a strong identity to succeed
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You…