Browsing: Branding
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Connected care – what it takes for brands to go from good to great
Most good brands tick four out of five boxes required for greatness. What are they…
HOW CPG BRANDS AND RETAILERS CAN REMAIN COMPETITIVE AMID SEISMIC CHANGE
Despite a growing economy, consumer packaged goods (CPG) brands are reeling from big shifts in…
Fast track – using brand development research to get ahead
A new white paper by research firm Ruby Cha Cha explores how businesses can use…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Eight Growth-Marketing Lessons From WeWork’s Rapid Rise (And Its Imminent Global Domination)
Shared offices with a mid-century modern decor are popping up in the world’s largest cities.…
Record-breaking brands: how (and why) you should attempt a Guinness World Record
It’s in our nature to be intrigued and excited by extraordinary achievements, says Doug Male…
A Proust Questionnaire for Personality Brands: Farrah Fawcett
Most celebrities aren’t brands. Legendary icons are. As agents for some of the most legendary…