Browsing: Branding
No one cares about your logo
Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what…
Voice Control Forces Marketers to Think Differently
Shift focus from promotional messaging to true utility onsumers are becoming more comfortable using voice…
Tips to Build Community Around your Brand
Call it a target market, tribe or online community: In all cases, building an audience…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
Papa John’s to cut founder out from all branding
Better Ingredients. Better Pizza. Better Imagery? Papa John’s confirmed Friday that it plans to remove…
8 Ways You’re Destroying Your Personal Brand Without Even Knowing It
Sure, you might fire off a tweet every now and again, but are you really…
5 Branding Tips If You’re an Entrepreneur on a Budget
Ever hear of a brand style guide? That’s the very first thing you’ll need. Think…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Go (Do)Nuts over this re banding!
Dunkin’ Donuts gets a brand update, but the orange and pink logo isn’t going anywhere…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…