Browsing: Branding
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
How brands are using Instagram’s new long-form video feature, IGTV
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
How to Launch a New Brand: Five Tips for an Unforgettable Debut
Building a brand for your company is one of the most important things you can…
The CEO’s guide on how to avoid the seven sins of branding
With global economies blooming, many executives seek a forward-looking and aspirational perspective that can be…
GoDaddy’s new logo proves it: Weird tech branding is dead
RIP, Big Daddy. Jomax Technologies. It wasn’t exactly the name of a company that would…
Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
Data and trust – can we find a line between benefit and Big Brother?
How much is too much when it comes to data in marketing? Can we find…
Retail is alive and well: How brands are evolving for today’s consumer
In the past decade, we’ve seen a huge change in retail with the emergence of…
‘We had to crack the code by being disruptive’: Behind the IHOb ‘rebranding’
IHOP is now IHOb, for a limited time only. But its CMO says not to…
The 3 C’s that make your brand worth paying more for
You do not have to look far to read that businesses are facing an uncertain…