Browsing: Branding
7 Ways Brands Are Evolving Their Message For Digital Video
Consumers sure are hungry for their daily digital video. Today, they spend almost 83 minutes…
Who should brands partner with: Celebrity influencers or everyday influentials?
Platforms like Snapchat, YouTube, and Twitter are losing appeal with influencers and brands as many…
Only half of consumers can identify a single charitable brand
A sharp drop in the number of consumers are able to identify a single brand…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
Technology Is Changing What a Premium Automotive Brand Looks Like
Many mature industries are experiencing significant technological disruption. The automotive industry is being disrupted…
Find an Athlete to Market Your Brand With This Matchmaking App
The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace,…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
How Kevin Hart Went From Being a Comedian to the Guy Who Owns Comedy
He’s one of America’s most famous funnymen, but here’s what most people don’t see: Kevin…
The Big Trap for Brands: A Sea of Sameness!
The Big Trap for Brands: A Sea of Sameness Normal needs a new normalising! Since…
The future of branding? The third dimension
Hey Helvetica, why don’t you slap on this stereoscopic headset? That’s a nice typeface. Does…