Browsing: Branding
The PRomise, The PRospect, The PoweR of Celebrity PRanding!
It’s PRime Time! The PRomise, The PRospect, The PoweR of Celebrity PRanding A layer. Then another layer. The stack effect.…
HOW TO AVOID MOST BRAND CRISES — AND HOW TO SURVIVE WHEN ONE HITS
If a truck hauling Nestle bottled water gets in an accident, an alert goes out almost immediately…
How Leading Brands Are Closing The Loop For Smarter In-House Programmatic Buying
Spoiler alert: This is not another list discussing the five or six reasons why you…
Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, April 25, 2018 Length: 29:33 Download Podcast Play…
The World’s Most Recognizable Logos, Redesigned As Fonts
Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
How Snapchat is courting direct-response marketers
Snapchat is making a bigger play for direct-response budgets, and brands are taking notice. Ad…
Purpose adds value to brands
Study: Brands with a purpose grow 2x faster than others Dive Brief: Brands with a…
What makes a brand iconic?
The Secrets of Staying Power Show almost anyone in the world a laptop with a…
Four questions from a branding practitioner to the AI tribe
There is a fundamental disconnect between the human brain and AI. While the former is…