Browsing: Branding
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
Amazon didn’t kill Toys ‘R’ Us. Here’s what did
Don’t blame Amazon for the death of Toys “R” Us. It’s true, online shopping didn’t…
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series…
There’s a Reason You’re Seeing Those Doughnut GIFs
Tenor, the popular GIF search engine, is charging brands six figures for better placement. On…
From Online to Offline: How Brands Use Big Data to Figure Out Where Their Customers Will Shop
Ecommerce brands are using big data to open stores exactly where their customers want them.…
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
Classical Music Gets Rebranded For The 21st Century
The dynamic visualizations entirely depend on the music the orchestra plays–and represent a new way…
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don’t need a big budget to learn from these big-budget brands. Marketing is a…
Why Do Google, Airbnb, And Pinterest All Have Such Similar Logos?
Branding experts weigh in. Why do so many tech companies’ logos look the same? From…