Browsing: Branding
5 Minutes of Fame Is Too Much. Try 6 Seconds.
Against the backdrop of a green screen in a studio space, Nico Santos, a star of…
Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth.
When President Trump sent an angry tweet in February blasting Nordstrom for dropping his daughter Ivanka’s clothing…
Can Russia’s “Neutral” Olympics Uniform Pave the Way for More Radical Redesigns in the Future?
The Olympics are a time for countries to show off their clout with superhuman feats, but…
Which Fortune 500 Brands Excel at Marketing to Potential Employees?
Which large corporations in the United States excel at marketing to potential employees and at…
Local brands versus Amazon: how the very best deliver quality customer service
How will the arrival of the world’s most customer-centric business impact the way local brands…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
Why the Humble LEGO Brick, Turning 60, Is Still Clicking
In a virtually unparalleled feat in the fickle world of kids’ toy brands, LEGO has…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…