Browsing: Branding
FINDING YOUR FANATICS: 3 TIPS FOR HIRING BRAND ADVOCATES
Hiring brand advocates is easier said than done. These tips can help you narrow down…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Patagonia’s Bold Stance Illustrates What Brand Values Really Are
Last Monday, when President Trump announced substantial reductions to the area of two national monuments in Utah,…
How Place Works in Brand Storytelling
Who doesn’t love a good origin story? A backstory adds dimension to a character and…
WHY CEOS NEED A STRONG PERSONAL BRAND
CEOs know that their personal brand is part of the public perception of their company.…
The Secret To Great Logos, From The Gurus Of Corporate Branding
“Symbols don’t make clear what you do; it makes it clear who you are.” This…
Facebook Messenger bots prove a hit for these 5 brands
5 Brands Using Facebook Messenger To Drive Engagement Fifty minutes: That’s the amount of time…
Visa Engages the Senses With Sonic Branding
Have you heard the sound of Visa? Soon you will, as the brand is rolling…
What M&E Brands Need to Navigate a Multi-Screen World
“People spend money when and where they feel good.” This quote from Walt Disney, perhaps…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…