Browsing: Branding
4 ways retailer-brand relationships will change in 2018
Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will…
YouTube reveals ‘action plan’ to tackle spate of brand safety issues
YouTube has introduced a four-step action plan in hopes of battling the brand safety concerns that…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
Ecommerce and the paradox of choice: how brands can win in the era of the ‘infinite shelf’
We need to move on from a world that relies on the old behaviours of…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…
How the Hollywood Sign Went From Temporary Billboard to Symbol of America’s Showbiz Capital
Its iconic letters stand among the most successful branding ever Peg Entwistle had come 3,000…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
Brands are using influencers on Musical.ly to reach teens
Musical.ly, a lip-syncing app that has more than 200 million mostly teen users, is focused…
The Most Popular Colors in Business and What They Say About a Brand [Infographic]
Remember those mobile phone carrier commercials that used colored balls to represent the four big…