Browsing: Branding
Should We Be Looking East for the Real Disruptors?
When Western brands are looking for inspiration, they are often quite introspective. The same names…
Brand Storytelling That Stands Out in the Crowded Food and Beverage Market
Brand storytelling is great when you’ve got a multimillion-dollar budget and endless possibilities for creativity.…
These 4 Personal Branding Tactics Will Transform Your Career
Landit CEO Lisa Skeete Tatum says it’s time to ditch mentors and build “personal boards…
Memes in marketing: Seven memorable examples from brands
The average person reportedly spends nearly two hours on social media every day. Alongside funny…
Richard Branson on the Virgin Brand—and the Future of Travel
Promoting his new book—Finding My Virginity—this week, British billionaire and entrepreneur Richard Branson told CNBC’s Squawk Boxpanel…
How to Choose a Font for Your Brand [Infographic]
A brand’s font choice is like the plumbing in your home: You don’t think much…
As voice search erupts, brands must find their place
As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into…
Many Marketers Say Media Buyers Are Responsible for Brand Safety
But some take matters into their own hands New data finds that a majority of…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Branding Has Never Been Harder. Here’s How To Master It
Tremendous cultural and technological changes have expanded the parameters of identity design. Here are four…