Browsing: Branding
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea…
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
BUILDING A BETTER BRAND: HOW MARKETING FIRM BRAND AID TELLS A STORY
Brand Aid founder Renya Nelson on how she built her marketing and branding firm and…
The Top Airline Co-Branded Cards to Have in 2017
Most folks already know that if a particular airline sees a good chunk of your annual travel, it’s…
Disruptive retail – 10 brands show how it’s coming to life
What makes a disruptive retailer? We’re all quite familiar with the idea of retail undergoing…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Got a Complaint with Brands? Take It Up on Social Media
A recent survey finds many people say it increases accountability for businesses Data from social…
25 BRANDS THAT MATTER NOW
THE COMPANIES THAT CONSUMERS LOVE TO LOVE BECAUSE THEY STAND FOR SOMETHING MORE THAN MERELY…
Why brands will welcome Amazon’s challenge to Google and Facebook
Amazon is set to equal Facebook as a means of influencing consumer behaviour, and challenge…
Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety
With spend growing by more than 72% over the past three years, programmatic is the backbone…