Browsing: Branding
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…
KFC’s turnaround is rooted in brand history
KFC’s Comeback Story Takes Flight The Big Chicken silently clucks its beak and rolls its…
Here’s Why Influencers Are Making Bank
And driving up engagement levels for brands in the process Influencers are driving engagement with…
Learn the Steps You Can Take to Protect Your Brand Safety
In an attempt to fight back against an ad fraud industry that cost companies $7.2…
Embrace the Backlash, and Behave Like Your Brand: How to Really Activate Brand ‘Purpose’
One of the biggest marketing themes and talking points of 2017 has been about driving purpose.…
Delta’s Dating Wall is an Evolving Piece of Branded Art
The #DeltaDatingWall, a product of the partnership between Delta and dating app Tinder, revamps the…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Swipe Right: How Brands Are Using Tinder for Marketing
When people think about Tinder, they tend to think about unsolicited dirty photos and bad…