Browsing: Branding
3 Ways Brands Can Get Involved With Fandoms
Fandom has entered the mainstream and the hype is real. But fans expect more from brands than…
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
With consumers craving stability, now is the big opportunity for big brands
It’s a tough world out there for consumers, who are more likely to be looking…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
How Plant-Based Food Branding is Changing the Game
Plant-based companies are driven by passion, technology, and remarkable resilience. These ventures emerge from a…
Brands can’t sit out the culture wars—whether they like it or not
As shareholder meetings become cultural battlegrounds, companies are forced to consider what their brands stand…
How Coca-Cola leverages merchandising to grow sales
Bridging digital and physical shopping experiences hold key to future success Conde Nast Traveler compiled…
Time to Define and Own Your Personal Brand
Whether you intentionally curate your personal brand or not, you are one. Consumers are very…
How Bose’s marketing chief is cutting through the noise
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
The splat is back: Why Nickelodeon rebranded for the first time in 14 years
Designed for today’s kids and their nostalgic parents, Nick’s visual identity looks a lot like…