Browsing: Branding
37% of consumers say ads placed next to offensive content impact brand perception
A new survey from The CMO Council reveals how negative ad experiences influence the way…
Stick with your schtick: three keys to brand consistency
Consistency is the backbone of brand success, but many brands are leaving it behind. Susanna…
Survival of the real brands: New York Times global COO on winners and losers in the digital revolution
Dr James Slezak tells the story of how the New York Times has thrived and other brands…
Frank Lloyd Wright Was A Great Architect–But He Was Even Better At Branding
How Wright positioned himself as creative genius rivals his revolutionary designs. 12/12 Frank Lloyd Wright…
How Location Analytics Is Helping Retailers Reinvent Themselves
Every day, retailers watch customers leave their stores without making a purchase. For most of…
Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]
A study by the Advertising Specialty Institute found that “promotional products are one of the most…
Obama Perfected Political Branding, And Now Trump Is Ruining It
So what’s next? Matt Ipcar, of the digital design agency Blue State Digital, weighs in.…
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Seven brilliant ways to brand yourself
Get ready for greatness with these smart personal branding ideas. When I was growing up,…
Brands are using influencers like ad agencies
An increasing number of brands are going straight to Instagram stars and social stars on…