Browsing: Branding
Thinking of rebranding? Avoid legal headaches with these five points
If you don’t know what you’re doing, rebranding can be fraught with risks and problems that…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
‘Name That Brand’: Naming Expert Mike Pile on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, January 25, 2017 Length: 24:51 Transcript Download Podcast Save to Favorites…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…