Browsing: Branding
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…
5 ways to turn employees into brand ambassadors
Brand ambassadors are key to helping an organization expand the reach of their business online.…
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn. In 2013, Christopher Krietchman was walking down the street in…
How Lush Cosmetics has built its brand on social media
Lush evolves digital offerings to better connect with consumers Lush Cosmetics has grown significantly from…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
Brand portfolio expansion: The Hilton Way!
Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete At Hilton…
Brands Will Be Less ‘Branded’ In 2017
It’s the marketing equivalent of spending an hour getting yourself to look like you just…
More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles
Starbucks, Airbnb try ‘featured tweets’ Earlier this summer, Twitter started beta testing a new feature…