Browsing: Branding
What Made a Logo Great
Discussion about the purpose of a logo, and what makes one great, has shifted from…
The Most Loved, Fun, Relevant, Engaging, Social, and Helpful Brands
Apple, Microsoft, and Netflix are the most loved brands by consumers in the United States,…
How Trump Won Using Strategic Branding, and What Entrepreneurs Can Learn From Him
Specialization is better than generalization, Trump teaches us. That’s why white working-class men loved him.…
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
What The World’s Biggest Brands Would Look Like As Weapons
Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs. From below,…
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…
The New Moment of Truth: Beyond the Buy Button
With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and…
What brands can learn from political campaigns
Beyond Tweets: Digital Lessons From Presidential Campaigns In mid-October, not long after Donald Trump drew…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…
W Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Celebrity entrepreneur Bill Rancic hosts the show The days of the typical commercial, where it…