Browsing: Branding
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
How brands are cashing in on politics
October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to…
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)
I’m not an energy-drink person. The color and taste of the stuff kind of creeps…
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands
Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…