Browsing: Branding
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…
The Disney Princess Gets A Rebrand
The company tries to update its Princess franchise for today’s girls by focusing on inner…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Over the past few years, we’ve seen excitement build around shiny new social platforms such…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…