Ad(man) Infinitum!
Ramesh Narayan( founder Canco Advertising) is the epitome of making going beyond look de rigueur. A quintessential adman for almost three…
Browsing: Conversations
Beyond the Frame: The Art of Winfluencing!
Roger Dooley (https://www.rogerdooley.com) wears multiple hats with ease and panache. He is as comfortable (and impactful) as…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
Why the future is Asian
Global-strategy adviser Parag Khanna describes the ways that the world economy is increasingly Asia-centric and…
10 CEOs on the business books on their holiday wish lists
We asked leaders to share the books they’re most excited about giving—and getting—this holiday season.…
Making a Marc(us): Unveiling Celebrity Culture!
Author. Professor. Literary critic. Cultural historian and feminist theorist. Sharon Marcus wears many hats with finesse and…
Man on a (Collaborative) Mission!
When you are the Founder/CEO of an entity with a name ‘ The Agency of…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Mall Chauvinism Champion
Suresh Kumar Kurapaty is a driven man. His external sense of calm and composure hides…