Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want…
Browsing: Conversations
What Blockchain Challenges Mean For Advertising
It’s easy to hear the enthusiasm in the voice of John Bates, director of product…
For Paytm Boss, Vijay Shekhar Sharma, Sachin Bansal Is The Reason India Has A Vibrant Startup Ecosystem
In The Inc42 Facebook Live AMA, Vijay Shekhar Sharma Talks About Paytm, His Product Philosophy…
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Cannes Lion of St. Mark award winner Piyush Pandey: ‘India has enough richness and energy to make an impact around the world’
The Cannes Lions International Festival of Creativity will honor brothers Piyush Pandey (executive chairman and…
Women in Business Q&A: Amanda Hill, Chief Marketing Officer, A+E Networks
As A+E Networks’ lead brand strategist, Amanda is responsible for managing and evolving marketing in support of…
Venture Catalyst: 5 Questions With Brandathon Founder ZeShan Malik
Fifteen talented creatives from the worlds of strategy, copy, and design. Five burgeoning startups vying…
Growth transformation: Delivering on a diversified set of e-commerce growth strategies
Successful marketers shift strategies and roles to develop the technology, capabilities, and mind-set for growth.…
Mars CMO Andrew Clarke: ‘challenge orthodoxy, do the reverse’
Mars chief marketing officer Andrew Clarke says that marketers and brands need to fight back…
The Soul of a Brand: 5 Questions With Microsoft Brand VP Kathleen Hall
The first Brandemonium conference and festival took over downtown Cincinnati, Ohio, from Oct. 11-14. The so-called “SXSW for Branding”…