Marketing needs to be bolder
The business of banking has become increasingly dynamic and crowded. Emma Sheller, Global Head Brand…
Browsing: Conversations
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Scripting plots of gold!
Photo Credit: David Lee Badass will be too feeble a word to describe Kristina Paider. Scriptwriter, story…
A Kross with a Purpose!
Ethan Kross is an American experimental psychologist, neuroscientist and writer, who specializes in emotion regulation. He…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Interview with Saul Betmead de Chasteigner
SAUL BETMEAD DE CHASTEIGNER CMOUnited Nations WFP Tell us a little about your background and…
Upending the Platform Thinking
Quick, precise, insightful and in rapid response mode. That is Mauro Guillen for you. Donning multiple hats…