Browsing: Digital & Social
Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the…
Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
It’s official: Elon Musk doesn’t want to buy Twitter after all
The mogul says the social network broke several terms of the sale agreement. A court…
Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
WEEKlileaks: The Magnificent Seven
Welcome to Weeklileaks: a series of (not so carefully) curated observations unearthed over the last…
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
How Brands Are Experimenting with Web3
Depending on whom you ask, Web3, a new iteration of the internet based on blockchain technology,…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
How Big Companies Can Cultivate Intrapreneurs
The following article was written by Scott Snyder, a senior fellow at Wharton’s Mack Institute…
Retailers: The Time is Now for Enhanced Social Advertising
The ways consumers engage online—particularly how they shop via social media—continue to keep retailers on…