Browsing: Digital & Social
Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…
What is the metaverse—and what does it mean for business?
No official definition yet exists for the metaverse, but companies can’t afford to wait until…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Why Australian brands are embracing the partnership economy
The core tenet of marketing is pretty simple and set in stone: brands must generate…
We Don’t Talk About Bruno…What Can Brands Learn From Encanto?
Because I have small children, I have seen The Walt Disney Company movie Encanto about 37 million…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
Why ‘ workcations ‘ have become popular
We’ve been taught to keep work and play apart. Yet more of us are still…
Ad tech comes under the microscope as marketers evolve their media mix
Marketers are attempting to take back control of their online advertising operations facing growing challenges,…