Browsing: Digital & Social
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
How moral outrage makes social media more extreme
A new study out of Yale University suggests the reason that your Facebook and Twitter…
The power of digital packaging
As the debate around sustainability becomes ever more urgent, packaging is one area where brands…
Messaging Apps Have an Eavesdropping Problem
Vulnerabilities in Signal, Facebook Messenger, Google Duo, and more all point to a pervasive privacy…
What exactly are dieting apps doing with all your data?
Nonprofit Privacy International’s new report shows how three dieting apps are collecting a lot of…
How a century-old brand is transforming itself—and the auto industry
In doing so, Ford is providing a blueprint for the future Pre-pandemic, automakers were already…
Do You Really Need a Brand Purpose?
In recent years, many have jumped on the “purpose” bandwagon—not the least of which are consultants…
WHAT BRANDS SHOULD KNOW ABOUT THE METAVERSE
Brands need to reinvent their marketing playbook for digital worlds The so-called metaverse piqued the…