Browsing: Digital & Social
Creating Authentic Connections in Virtual Teams
Working with Matriarca, an Argentinian sustainable goods distributor, scientists from the Wharton Neuroscience Initiative leveraged…
Taylor Swift’s Eras Tour is a reminder that social media is not real life
Perhaps it’s time to sideline the internet when evaluating the nature of our collective reality.…
Meta’s Threads Takes on Twitter: Will the Success Continue?
Meta’s new social platform, Threads, is off to an impressive start, but can it continue…
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Why the adoption of AI won’t succeed if digital marketers forget human learning
Businesses are rushing to integrate AI into marketing and comms functions, but a majority are…
Twitter’s rebrand to X is more than the end of an era — it’s yet another headache for marketers
Marketers are facing even more challenges on Twitter, as if they didn’t have enough already.…
NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Not Sure How Much to Tip Your DoorDash Driver? That’s by Design
Consumers love the convenience of DoorDash, Uber Eats, and other delivery services that bring their…
How authenticity can win social media loyalty
Social media marketing — authenticity over all Social media is everywhere, and nearly everyone including…