Browsing: Digital & Social
Is Your Brand Surviving or Enduring?
2020 is proving to be a year of heightened awareness, change, and for lack of…
How Gaming Can Help Learners of All Ages
Imagine a classroom setting where traditional lectures and slides are augmented with interactive games that…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
Technology has been wonderful for B2B marketers: It’s given them the ability to hyper-target with…
What Will Persuade People to Take a Vaccine?
Vaccines are a powerful weapon in the fight against disease, but only if they are…
Our shiny new Zoom Brain – and how to keep creativity alive
Recently, while a fellow author and I strolled the streets of London, he shared a…
Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
CLUELESS & OUT-OF-TOUCH
You gotta laugh to keep from cryin’. Marketers spend half a trillion dollars a year…
12 incredibly useful Gmail settings you didn’t know you needed
Every feature-rich app has its share of easily overlooked settings. But Gmail—man, oh man. Gmail…
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…