Browsing: Digital & Social
eBook: Upgrade your copy from filler to killer with Herschell Gordon Lewis
Delve into the works of the late great Herschell Gordon Lewis, AKA ‘The King of…
What CEOs Really Think About Remote Work
EOs and other executives say they’ve seen enough to judge whether remote work is working.…
WHY FOUND CONTENT IS NOW A PERMANENT PART OF THE CREATIVE MIX
The coronavirus pandemic has been a double whammy for the ad world: Health concerns and…
All The World’s a Virtual Stage
All the world’s a virtual stage, as the Bard would say in these strange times.…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Why Every B2B Marketer Should be Leveraging Intent Data
By now, businesses are well aware that the better they know their prospects, the more…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
In the beginning were the words – how consumers read packaging: Four principles
Martin Lee, co-founder and managing director, Acacia Avenue says brands must remember that reading is…
Low digital experience maturity impacting customer experiences in SEA
The rapid migration to digital technologies driven by the pandemic has done little for digital…
10 techniques for effective packaging
FMCG packaging represents prime marketing real estate, one of the most effective weapons in the…