Browsing: Digital & Social
A Revolution to Humanize B2B Brands
A fundamental shift is occurring in business that’s having profound implications for B2B brands. Despite…
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Pause before you post: A lesson for leaders, not just teens
This message is for you, corporate executive, business leader or family member of a small-business…
Brands, Leagues and the Future of the Spectator Experience in Sports
If you’re not innovating, you’re not doing fans any favors So far in 2020, brands…
CX is changing as ‘Creative Experience’ is on the rise
COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
How To Attract Your Audience’s Attention In A Crowded Space
You’ve got a great product to sell, a creative campaign strategy and an awesome team…