Browsing: Digital & Social
Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Why Social Enterprises Must Use Data to Drive Outcomes
Unlike the corporate world, social enterprises traditionally have not been outcome driven. In part…
CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
How the Internet Destroyed Our Natural Ability to Navigate the Offline World
The author of ‘The Stars in Our Pockets’ on eschewing the internet, getting lost, and ‘climate…
How L’Oréal’s Perso solves a particular problem
Cosmetics brand L’Oréal has long been in the forefront of meaningful digital transformation and has…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…