Browsing: Digital & Social
Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they…
I let Gmail’s new AI write my pointless emails for me
How are you doing? I’m doing pretty well. How are you? I’m doing good. For…
Are We Entering The Era Of Social Shopping?
Brands are treating social media as a sales platform now more than ever. Nearly 25% of…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
How Social Media Is Being Used to Sell Real Estate
Opinion: You never know when a potential homebuyer may be scrolling through your feed Millennials…
Why Live Video is the Apex of the TV-Digital Convergence
Opinion: As the lines blur, the imperative narrows in on ‘right time’ The media industry…
ONLINE AD TARGETING DOES WORK—AS LONG AS IT’S NOT CREEPY
IF YOU CLICK on the right-hand corner of any advertisement on Facebook, the social network will…
Absolut and other CPG brands warm up to Twitter, but still debate whether to pay to play
Six months ago, Absolut didn’t have a Twitter strategy in the U.S., let alone a…
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
3 strategies for content marketing personalization
Personalization is one of the top features that consumers like to see online. Accenture reports that…