Browsing: Digital & Social
Social Media’s Ace in the Hole
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing…
2017 was the year video went vertical
The iPhone X is basically one gigantic screen, but the “notch” right at the top of the…
2018 Digital Marketing Plans: Budget and Tactic Trends
Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research…
For Social Video, Marketers Value Engagement Above All Else
And older metrics like brand recall are falling by the wayside Video is rocketing on…
What you need to know about SEO in 2018
Those involved in the SEO world know how complex and ever-changing the industry can be.…
3 Social Media Storytelling Ingredients for Effective Brand Narratives
When I first started out in marketing, I was attracted to content marketing because there…
Why digital transformation is now on the CEO’s shoulders
Big data, the Internet of Things, and artificial intelligence hold such disruptive power that they…
We actually like 280-character tweets, it turns out
New data from app maker and analysis firm SocialFlow shows people are responding well to…
Visual Personal Branding: How to Build a Loyal Following With Images
Want to create a strong connection with your followers? Wondering how to capture photos that…
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning…