
Browsing: Digital & Social

Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…

Three Characteristics of a Winning Digital Strategy
The right digital strategy needs to be specific to your organization, but a good one…

Looking for an Uber? Book it through Snapchat’s ‘context cards’
(Reuters) – Snap Inc’s Snapchat on Tuesday introduced “context cards”, a new feature that will…

Microsoft’s LinkedIn integration, AI and what it means for marketers
Columnist Justin Freid takes a look at how Microsoft’s increasing LinkedIn integration, along with advancements…
![Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]](https://www.brandknewmag.com/wp-content/uploads/2017/10/digital-170-351x185.jpg)
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
![13 Statistics That Prove the Value of SEO [Infographic]](https://www.brandknewmag.com/wp-content/uploads/2017/10/digital-169-351x185.jpg)
13 Statistics That Prove the Value of SEO [Infographic]
The good news: Four out of five marketing influencers (81%) describe their SEO strategy as…

Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media…

Tech companies taking the Apple route to digital dominance
Amazon, Google, Facebook, Microsoft: The scramble to beat Apple, dominate hardware, and own your future…

Most AR Stinks–Except This Crazy Sudoku Solver
Augmented reality is still mostly a gimmick. But an instantaneous sudoku solver can teach us…

Spread the word and make it stick: how to create a viral, habit-forming app
Tell me if you’ve had this experience: You’re researching a trip to Croatia. You hunt…