Browsing: Digital & Social
Programmatic is finally figuring out a basic flaw in ad auctions
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what…
How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
Visual search products like Google Lens could revolutionize online shopping
Google announced new badges in its image search in August, just a day after Pinterest updated its…
How to Work With YouTube Influencers
Have you considered collaborating with YouTube video influencers? To discover how to work with influential…
I’m not who you think I am: the pitfalls of social media listening
Social media listening only tells half the story, says Katharine Milner. Marketers need to make…
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
Snapchat Is Adding Manual Controls for Advertisers Concerned About Brand Safety
Buyers can limit which content categories ads appear in YouTube, Twitter and Facebook aren’t the only platforms grappling…
Science Explains Why You’re Addicted to Social Media — and How to Break That Addiction
Entrepreneur Network partner Ben Angel knows exactly why you can’t go a minute without picking…
Monday’s Solar Eclipse Cast a Dramatic Shadow Over Twitter and Facebook
Facebook said the eclipse sparked more discussion than Super Bowl LI Monday’s solar eclipse spurred more than…
How to Optimize Your Facebook Ads: A Proven Approach
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and…