Browsing: Digital & Social
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…
AI was made to turn David Bowie songs into surreal music videos
From Bowie to Snoop, AI creates lyrical images that are compelling—with the occasional happy accident.…
Is there a new CMO in town? How the chief metaverse officer is shaking up the C-suite
Immersive Wire’s Tom Ffiske ponders whether a metaverse-related role warrants a seat in the boardroom.…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. This…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
9 VR Marketing Examples to Inspire You in 2022
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing…