Browsing: Digital & Social
Attribution Matters: Demystifying Social ROI in B2B Marketing
As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your…
Leverage data visualization in social media marketing
How brands like Netflix and Spotify use data visualisation for social campaigns Data does not…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…
Brands stand out with true empowerment
Social media users cannot get enough of empowerment ads Empowerment campaigns on social media have…
Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she…
Shopping at the speed of sound
Mary Meeker 2016: Voice Search Is The Next Big Thing Believe the hype when it…
Cracking the Search Engine Code
Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements…
7 Social Media Marketing Secrets No Marketer Wants to Admit
Talk to professional online marketers, and they’ll likely tell you about the raw power of…
5 Musts Before Launching Your Social Media Marketing Campaign
When you decide to pursue a social media campaign, it’s natural to get a bit…
Brands Failing In Timely Response To Customers On Social Media
Brand behaviors don’t even come close to syncing up with people’s expectations on social media,…