Browsing: Digital & Social
How a decade of Twitter schooled brands in immediate customer service
As Twitter clocks up its first decade, some brands are looking for more sophistication in…
Social Media Monitoring Versus Listening: Does It Matter?
A phone rings at your business. An agent answers, then makes a decision: either address…
What SXSW 2016 means for mobile marketers
In Austin, it’s perfectly normal to eat nachos for breakfast – a reflection of the…
Why native advertising is the natural evolution of digital experience
As the industry evolves, native advertising is becoming a core component of digital advertising. Publishers…
How to connect with your customers through social messaging
Last month, Instagram announced that it will now start counting video views. By making it easier…
How Real-Time Marketing Drives Really BIG ROI
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers…
Why the New Crop of E-commerce Brands Should Really Scare Traditional Retailers
Data and social media are changing the game Even as pundits swear that bricks-and-mortar shopping isn’t…
5 Expert Tips for Marketing Your Mobile App
If you were going to guess how many mobile apps are available right now, what…
What it takes to build a successful branded mobile app
Starbucks: mobile app is a win-win for consumers and the brand With app install ads…
New marketing metrics are needed for the age of the customer
The way that most brands measure their investment returns from marketing and advertising is still…